Position:                                  Group Marketing Manager​

Responsible For:                    The Marketing Department

Budget Responsibilities:       Managing the marketing and communication fund,                                                     as contributed by the franchisees.

Location:                                 Gauteng, KZN & W.Cape

Salary:                                     Salary negotiable based on experience             

 

Fulfill the requirements of all management reporting

Qualifications

  • A bachelor’s degree, or higher, in marketing or related field

  • Any other formal marketing qualification and/or certificates

 

Experience

  • 10 to 15 years in a relevant marketing role

 

Experience working in:

  • A corporate marketing environment

  • A retail sales environment

  • A customer services industry

  • The financial services and/or retail banking industry

  • A business-2- business marketing environment

  • The advertising and communications industry

 

Experience:

  • Managing a marketing department/division

  • Managing agency and other strategic partners

  • Managing customer loyalty programmes

 

Skills, capabilities, expertise:

  • Developing and implementing marketing strategy

  • Working with customer databases

  • Analysis and interpretation of customer data

  • Digital and social marketing expertise

  • A good knowledge of the Protection of Personal Information Act (POPI)

  • Computer literacy (Microsoft Word, Excel, PowerPoint)

  • Budgeting skills and the capability of operating the department within an approved

 

Personal attributes: 

  • Excellent verbal and written communication skills

  • Excellent people skills

  • A good team player

  • Strong organisational and project management skills

  • Strong strategic and analytical skills

  • A creative and innovative thinker

  • Self-motivated

  • A willingness to travel locally and into Africa

 

DUTIES AND RESPONSIBILITIES

Management of the marketing function

  • Lead, manage, coordinate and control the activities of the marketing department

  • Drive collaboration and integration with all other support departments within the Group

  • Measure and report on all Marketing spend in respect on feet / transactions/ enquiries

  • Provide training, development and supervision to guide, motivate and retain marketing staff

  • Conduct staff performance appraisals in accordance with company policies and procedures

  • Develop the annual marketing and communication budget

  • Manage and control the implementation of the annual marketing and communication budget

  • Manage the on-going performance and relationships with all key agency partners including: Research,

  • Advertising, Public Relations, Digital and Social,

  • Manage the financial stewardship of agency accounts

  • Manage the relationship between marketing department and the franchisees

  • Manage on-going relationships with strategic alliance partners

  • Identify and analyse potential alliance partnerships

  • Motivate and increase local area marketing activities

 

Marketing strategy

  • Conduct and analyse market research to understand consumer behaviour and identify new productopportunities

  • Maintain and manage the implementation of the market segmentation analysis across all communicationdisciplines

  • Review and analyse market conditions, consumer data and competitor activity on a regular basis

  • Develop a holistic marketing strategy in collaboration with the Operations Department and franchisees

  • Review and update the marketing strategy on a regular basis

  • Conduct on-going strategic planning for product lines

 

Marketing communication

  • Manage and coordinate the development, production and implementation of all communication togenerate leads and attract new franchisee prospects

  • Create and implement a communications strategy that Introduces / entices new people into our brand

  • Manage and coordinate the development, production and implementation of all external communicationincluding: ATL advertising, BTL advertising, Online advertising, Digital and Social Media content andconsumer PR

  • Ensure the on-going maintenance and content management of all website activity including the Web Shop

  • Ensure the quality of all marketing and communication material and collateral

  • Ensure the timeous distribution of all marketing and communication material and collateral

  • Approve all media and channel strategies and plans

  • Manage and coordinate the development, production and implementation of all internal communicationincluding: marketing collateral, events, activations and conferences

  • Manage and coordinate the effective dissemination of all Group and franchisee messaging andcommunication

 

General responsibilities

  • Understand and uphold the company’s image and values

  • Ensure all employees and franchisees are informed and educated on the corporate and brand image,positioning and values

  • Understand and adhere to all company policies and procedures in the fulfilment of the marketing role

  • Develop and ensure adherence to approved Corporate Identity guidelines internally and throughout thefranchise network

  • Have a sound working knowledge of:

  • The franchise model

  • All Companies products

  • The franchise agreement as it relates to marketing contributions

  • The Point of Sale System

  • Compliance issues

  • All communications channels (e.g. SMS to ATT)

NB: Should you not meet all requirements above, please do not apply for this position as your application will automatically be rejected. 

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