Position:                                  Group Marketing Manager​

Responsible For:                    The Marketing Department

Budget Responsibilities:       Managing the marketing and communication fund,                                                     as contributed by the franchisees.

Location:                                 Gauteng, KZN & W.Cape

Salary:                                     Salary negotiable based on experience             

 

Fulfill the requirements of all management reporting

Qualifications

• A bachelor’s degree, or higher, in marketing or related field

• Any other formal marketing qualification and/or certificates

 

Experience

• 10 to 15 years in a relevant marketing role

 

Experience working in:

• A corporate marketing environment

• A retail sales environment

• A customer services industry

• The financial services and/or retail banking industry

• A business-2- business marketing environment

• The advertising and communications industry

 

Experience:

• Managing a marketing department/division

• Managing agency and other strategic partners

• Managing customer loyalty programmes

 

Skills, capabilities, expertise:

• Developing and implementing marketing strategy

• Working with customer databases

• Analysis and interpretation of customer data

• Digital and social marketing expertise

• A good knowledge of the Protection of Personal Information Act (POPI)

• Computer literacy (Microsoft Word, Excel, PowerPoint)

• Budgeting skills and the capability of operating the department within an approved

 

Personal attributes: 

• Excellent verbal and written communication skills

• Excellent people skills

• A good team player

• Strong organisational and project management skills

• Strong strategic and analytical skills

• A creative and innovative thinker

• Self-motivated

• A willingness to travel locally and into Africa

 

DUTIES AND RESPONSIBILITIES

Management of the marketing function

• Lead, manage, coordinate and control the activities of the marketing department

• Drive collaboration and integration with all other support departments within the Group

• Measure and report on all Marketing spend in respect on feet / transactions/ enquiries

• Provide training, development and supervision to guide, motivate and retain marketing staff

• Conduct staff performance appraisals in accordance with company policies and procedures

• Develop the annual marketing and communication budget

• Manage and control the implementation of the annual marketing and communication budget

• Manage the on-going performance and relationships with all key agency partners including: Research,

• Advertising, Public Relations, Digital and Social,

• Manage the financial stewardship of agency accounts

• Manage the relationship between marketing department and the franchisees

• Manage on-going relationships with strategic alliance partners

• Identify and analyse potential alliance partnerships

• Motivate and increase local area marketing activities

 

Marketing strategy

• Conduct and analyse market research to understand consumer behaviour and identify new productopportunities

• Maintain and manage the implementation of the market segmentation analysis across all communicationdisciplines

• Review and analyse market conditions, consumer data and competitor activity on a regular basis

• Develop a holistic marketing strategy in collaboration with the Operations Department and franchisees

• Review and update the marketing strategy on a regular basis

• Conduct on-going strategic planning for product lines

 

Marketing communication

• Manage and coordinate the development, production and implementation of all communication togenerate leads and attract new franchisee prospects

• Create and implement a communications strategy that Introduces / entices new people into our brand

• Manage and coordinate the development, production and implementation of all external communicationincluding: ATL advertising, BTL advertising, Online advertising, Digital and Social Media content andconsumer PR

• Ensure the on-going maintenance and content management of all website activity including the Web Shop

• Ensure the quality of all marketing and communication material and collateral

• Ensure the timeous distribution of all marketing and communication material and collateral

• Approve all media and channel strategies and plans

• Manage and coordinate the development, production and implementation of all internal communicationincluding: marketing collateral, events, activations and conferences

• Manage and coordinate the effective dissemination of all Group and franchisee messaging andcommunication

 

General responsibilities

• Understand and uphold the company’s image and values

• Ensure all employees and franchisees are informed and educated on the corporate and brand image,positioning and values

• Understand and adhere to all company policies and procedures in the fulfilment of the marketing role

• Develop and ensure adherence to approved Corporate Identity guidelines internally and throughout thefranchise network

• Have a sound working knowledge of:

• The franchise model

• All Companies products

• The franchise agreement as it relates to marketing contributions

• The Point of Sale System

• Compliance issues

• All communications channels (e.g. SMS to ATT)